The is one of my favorite projects I worked on at Code and Theory. This site was a FWA award winner
in November 2013. It was a interactive noire detective film that unfolded as you scrolled and had shareable gifs along the way. Apart from doing the front-end development, I helped design and prototype the concept. Unfortunately Maybelline took down the site in 2014, read the case study
over at Code and Theory..