This was an interactive music video for the Broken Bells song October
. Mathew Hollister
did the illustrations and I designed and built the experience. The project took three months of straight focus and brainstorming. The main goal was for a user to have a unique visit every time so you can travel up, left, right, down and always find something unexpected. At the end of the journey you are prompted to save and then can you share it in the gallery or on facebook, twitter, etc.